About the label. (Click on the image to see it larger.) The layout ignores any and all typographic conventions such as readable line lengths. (The longest line lengths are 50+ words.) Focus on a concise message is also out the window as the ruling principle seems to be, "Why waste space by leaving it empty?"
Doctor Bronner (It may surprise you to hear that he wasn't really a doctor.) wrote the copy using a curious strain of English that I'll call Bronglish. Bronglish employs unique sentence structure, odd abbreviations (Thos. for Thomas), creative hyphenation, and a general substitution of exclamation marks for periods. Below is an example that illustrates most of the above. I have been careful to maintain the "formatting."
But packaging and typography weren't important to Bronner. Even the soap was secondary to his message of teaching the moral ABC and uniting spaceship earth. Emmanuel Bronner traveled the country, spreading his teachings and distributing his soap until his death in 1997. His eldest son, Ralph, now does the same.
All this and more about the soap, the maker, the message, the company, and how they have been and continue to be a true force for good in the world are include in the documentary, Doctor Bronner's Magic Soapbox. The documentary is produced and directed by Sarah Lamm with graphic design by Dmitri Siegel.The basic message of both the documentary and the over 30,000 words on the soap bottle are summarized on the company's activism page:
2. We are all brothers and sisters and we should take care of each other and spaceship earth.
And last, a picture of Doc Bronner, uniting spaceship earth with his cool and tingly peppermint soap.