Tuesday, January 13, 2009
AHH! I wish I had done this. I love this logo for Gary Hustwit's new documentary, "Objectified." See the trailer. About Hustwit, this is the same guy who brought you the brilliant documentary, "Helvetica." I only wish political discourse could be so well presented.
The logo is by Build—an excellent name for a design firm, BTW. The lettering reads simultaneously as text and as image—the meaning of the word and the meaning of the images reinforcing one another. I want to believe that every one of the objects used to stand for a letter is featured in the documentary. I did see the chair (the "d" in the logo) in the trailer.
I'd love to see this poster—a silkscreen in black and metallic silver—in person. Very sexy. Alas, the poster is limited edition and too pricey to me; I'll have to settle for buying a t-shirt.
Note: the actual design/poster is a vertical format (16 1/2″ x 23 1/2″); I've cropped it to feature the lettering.