Set in Helvetica Neue, a nice choice as the horizontal caps of the a, c and s align and merge nicely with one another, the font is both clean and curvy. In general, the merging of the letter forms is satisfyingly fluid and the reversed s's interlock and embrace as their shared negative space creates a heart form. Overall the color choice is minimal which allows the red accent to stand out. The cream acts as a warm neutral on which black looks rich and velvety.
Friday, February 6, 2009
The New Helvetica
This design by Joseph Mueller is not a logo or wordmark for a specific company, but simply a play of letters forms and content to create something fun to look at.
Set in Helvetica Neue, a nice choice as the horizontal caps of the a, c and s align and merge nicely with one another, the font is both clean and curvy. In general, the merging of the letter forms is satisfyingly fluid and the reversed s's interlock and embrace as their shared negative space creates a heart form. Overall the color choice is minimal which allows the red accent to stand out. The cream acts as a warm neutral on which black looks rich and velvety.
Set in Helvetica Neue, a nice choice as the horizontal caps of the a, c and s align and merge nicely with one another, the font is both clean and curvy. In general, the merging of the letter forms is satisfyingly fluid and the reversed s's interlock and embrace as their shared negative space creates a heart form. Overall the color choice is minimal which allows the red accent to stand out. The cream acts as a warm neutral on which black looks rich and velvety.
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1 comment:
The shape created and the connotation of the word are perfect matches. Who thinks of these things?!
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